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Integrity policy EU

 

Introduction

We take protection of your personal data very seriously. At Jay3lle, we are committed to ensuring that your information remains secure and protected. We collect only the necessary personal data for the purposes stated below. We do not sell or distribute your information to third-party organizations. 

 

Who is responsible for your personal data?

Jay3lle AB, 559457-5770, Köpmansgatan 30, 269 35 Båstad, is the personal data controller for all processing of your personal data. You can contact us at support@jay3lle.com

 

Where is your personal data stored?

All personal data that we collect will be stored within Europe and the European Economic Area. We do not share your personal data with any third-party organizations, except if we have legal obligation to do so. 

 

How do we protect your personal data?

We take the technical and organizational security measures required by law to ensure that your personal data is not tampered with, lost, destroyed or accessed by unauthorized individuals or organizations. Our security procedures are constantly being updated to keep pace with technological developments.

 

What are your rights?

 

Right to rectification

You have the right to contact us and request that inaccurate information be rectified. This also means that you have the right to add such personal data that is missing and that is relevant taking into account the purpose of the personal data processing.

Right to erasure

You have the right to contact us and request that the data relating to you be erased. We will erase your data in specific situations – for example if the data is no longer needed for the purposes for which it was collected or if the processing is based on your consent and you withdraw it.

Right to limitation of processing

In certain cases, you have the right to demand that the processing of your personal data be limited. By "limited" is meant that the data is flagged so that it in future may only be processed for certain limited purposes.

Data portability

In certain cases, you have the right to receive your personal data in a structured, commonly used and machine-readable format and the right to use your personal data elsewhere.

Right to object

You have the right to object to your personal data being used. The right to object applies when your personal data is processed in order to carry out a task in the public interest, as part of the exercise of official authority or after a weighing of interests has been made.

Automated individual decision-making, including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

Contact information and complaints

If at any time you want to exercise your rights or have any questions about our processing of your personal data, simply contact support@jay3lle.com.

You also have the right to submit a complaint to Integritetsskyddsmyndigheten (IMY) or other authorized supervisory authority.

 

Our processing of your personal data

Purchase

Purpose: 

To manage purchases, orders, deliveries, returns, complaints and general administration of your purchase.

Personal data categories:

  • Contact information (e.g., phone number, email address, delivery address)

  • Social security number

  • Transactional data 

  • Payment data

Legal basis:

Fulfillment of contract.

Storage time:

No longer than necessary for us to perform our contractual and consumer obligations.

 

Marketing

Purpose:

To generate and distribute marketing materials, such as newsletters, and to provide you with a personalized online experience.

Personal data categories:

  • Contact information (e.g., name, phone number, email address, delivery address) 

  • IP address

  • User-generated data (e.g. purchase, click and browsing history)

Legal basis:

Consent – we base our processing on your consent. You can withdraw your consent at any time.

Storage time:

No longer than necessary to provide you with marketing and only as long we have your consent. 

 

Development, analysis and statistics

Purpose:

To meet demand and requirements, as well as develop our products, services and business.

Personal data categories:

  • IP address

  • User-generated data (e.g. purchase, click and browsing history)

  • Age

  • Gender

Legal basis:

Legitimate interest – to be able to develop our products, services and business. 

Storage time:

No longer than necessary to able to fulfill our purpose. 

 

Protection and safety

Purpose:

To prevent fraud, misuse or and other malicious activities of our services.

Personal data categories:

  • Contact information (e.g., name, phone number, email address, delivery address)

  • Shopping behaviour (e.g. purchase and return history)

  • Payment data

Legal basis: 

Legitimate interest to prevent malicious activities of our services, unless we have a legal obligation.

Storage time: 

 

As long it is necessary for us to investigate and prevent malicious activities of our services. If our investigation shows suspicion that a crime has been committed, we will save the data for as long as it is necessary to establish or exercise a legal claim.

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